Johanna Sjöström – Head of Sustainability

As the leader of Basware’s ESG program, Earth Day is more than just a date on the calendar – it’s a reminder of why we do what we do. ESG is about accountability, transparency, and most importantly, action. It’s about ensuring that the way we operate today reflects the future we want to create for our children. 

Sustainability is close to my heart because I want to ensure the next generation – including my own child – to have the same wonderful opportunities I did: to enjoy skiing in winter, walking in nature, and breathing clean air. However, sustainability is not just about the environment; it’s also about the wellbeing of communities we work in and the people who make up our organization. 

In my role, I get to raise awareness, inspire bold ideas, and help people to turn those into meaningful actions. Together, by aligning our environmental initiatives, social responsibility, and governance practices into one unified strategy, we can make an impact. 

My advice? Start by connecting the “why” to the “how.” Sustainability isn’t just about words or metrics—it’s about mindset. Don’t wait. Start today. Every action matters. 

Jonna Haavisto Murole – Global Facilities Manager

Sustainability has always been more than a buzzword for me—it’s personal. Spending much of my free time in nature has given me a deep-rooted desire to protect and preserve it for future generations. In my role as Facilities Manager at Basware, I get to turn that passion into action every day. 

From optimizing energy use in our offices to championing smarter waste management and reducing our carbon footprint through local vendor partnerships, I’m proud to support initiatives that make our workplaces greener. Working on office projects, I am most pleased whenever there is a way to combine sustainability with economical solutions – such as finding new users for our surplus furniture and other equipment through furniture resellers or charity organizations.  

Why does this matter? Because, as Johanna says sustainability isn’t just about metrics or a checklist, it’s very much a mindset. And the way we show up for the planet in our day-to-day work really adds up.  

My advice? Start small. Whether it’s reducing single-use plastics at work or cycling into the office instead of driving, the ripple effect is real.

Lena Björkman – Sustainable Travel & Office Manager in Finland

My journey with sustainability began back in 1989, during a transformative class on waste management in cooking school. That session opened my eyes to the environmental and financial cost of waste, especially in food preparation. Since then, I’ve embraced what we now call a zero-waste lifestyle, buying only when there’s a genuine need, prioritizing quality and natural materials, and ensuring items can be repaired, recycled, or passed on. This mindset has shaped how I live my life every day. 

I’m grateful that my role as Office Manager for our Finland locations—Espoo, Tampere, and Pori—allows me to bring these same values to work. Whether it’s choosing sustainable suppliers, reducing office waste, or making mindful choices in day-to-day operations, I see every decision as an opportunity to act responsibly and lead by example. 

Travel accounts for a large part of our CO2 emissions and we’re always looking for opportunities to reduce and make our operations more sustainable. As part of my role, I’ve been involved in developing a Sustainable Travel Policy, ensuring the right guidance is in place for Baswareans across the globe.  

A big part of this is also about educating our employees to make more sustainable travel choices, such as taking the train, or ensuring they have visibility into the impact of their travel choices, by adding guiding hints and tips to our travel booking tool.